Service Marketing MCQ with Answers

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Online MCQ Quiz of Service Marketing

Service Marketing

1 / 20

Q: The marketing services agencies includes

A. Marketing consulting firms

B. Media firms

C. Marketing research firms

D. All of above

2 / 20

Q: The___concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.

A. Production

B. Product

C. Selling

D. Marketing

3 / 20

Q: Which of the following is not an essential step in building a service blueprint?

A. Identifying process

B. Identifying customer segment

C. Mapping customer's view

D. Mapping complexities

4 / 20

Q: Which of the following may not be an objective of focusing on physical evidence bya service firm?

A. Differentiation from competitors

B. Increased productivity

C. Creating a good impression

D. Creating awareness about its services

5 / 20

Q: Service providers are afraid of providing unconditional service guarantees as

A. they fear that some customers would take wrong advantage of the guarantee

B. there might be situations outside the control of the service provider due to which the service has failed

C. service Employees would give away unnecessary goodies to aggrieved customers, thereby incurring losses for the company

D. all of the above

6 / 20

Q: The 6Ms model of integrated marketing communication does not consist of

A. Market, Mission

B. Message, Media

C. Media, Motives

D. Money, Measurement

7 / 20

Q: Tell which statements are incorrect?

A. Customers can coproduce services.

B. Customers can be educated to take part in service coproduction.

C. Once customers are taught to coproduce services, they can be left alone to produce their own services.

D. Customer coproduction can range from co-producing the complete service through producing the full service.

8 / 20

Q: Services are typically produced and consumed simultaneously. This is an example of the___characteristic of services.

A. Intangibility

B. Variability

C. Inseparability

D. Simultaneously

9 / 20

Q: All of the following are examples of services EXCEPT:

A. Banking

B. Hotels and motels.

C. Tax preparation.

D. Computer software.

10 / 20

Q: The appearance of the production facilities and the interpersonal skills of actual service providers are critical in___services.

A. Low-contact

B. Equipment-based

C. Industrial

D. Nonprofessional

11 / 20

Q: The demand for services marketing knowledge has increased for all of the following reasons except:

A. The tremendous growth in service-sector employment

B. Increasing service-sector contributions to the world economy

C. The deregulation of many service industries

D. The decline in service sector jobs

12 / 20

Q: In information Process type of services, informations act as

A. Product

B. Service

C. Information

D. Nothing

13 / 20

Q: As per service-quality model, the capacity to complete the promised service accuratelty and dependably is___

D. Empathy

A. Responsiveness

B. Reliability

C. Assurance

14 / 20

Q: To ensure effective services marketing, tourism marketers need to be___in their planning process

A. Strategic

B. right

C. specific

D. competitive

15 / 20

Q: An example of a determinant attribute for an airline service is___

A. The quality of in-flight service

B. plane size

C. oxygen masks

D. floatation devices

16 / 20

Q: Limited number of services offering under one brand for many type of consumers

A. Undifferentiated segmentation strategy

B. Concentrated segmentation strategy

C. Differentiated segmentation strategy

D. Niche segmentation strategy

17 / 20

Q: ___are often used to segment customers according to theirwillingness to trade off price and service level across a broad variety of attributes

A. Service levels

B. Service strategy

C. Service position

D. Service image

18 / 20

Q: The SERVQUAL dimension that is typically noted as the most importantby customers is the___dimension

A. tangibles

B. empathy

C. responsiveness

D. assurance

E. reliability

19 / 20

Q: Some fast food chains have detailed instructions about how chef should prepare the food. There are timers to tell them when the chips are cooked and even painted footprints on the floor to show where they should stand. Which element of the marketing mix are they trying to control?

A. Process

B. physical evidence

C. packaging

D. price

20 / 20

Q: Servicescape refers to

A. service landscape

B. service factory

C. place where the service is delivered

D. beautiful service landscape

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Q1: Is this free online quiz for Service Marketing?

Answer: Yes! you can test your skills and its 100% free to give test from Service Marketing subjects. You can study from question bank on home pages and search from entire question bank.

Q2: How many question in this online quiz for Service Marketing multiple choice question?

Answer: There are 20s multiple choice question from question bank of Service Marketing. Everytime question will swap from online question bank. So you can test your knowledge and check percentages of correct/incorrect along-with answers.

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Service Marketing MCQ with Answers

Online MCQ Quiz of Service Marketing

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