Marketing Management MCQ with Answers

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Online MCQ Quiz of Marketing Management

Marketing Management

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Q: The___themselves are a conclusions based on internal capabilities and external opportunities, identifying and understanding both is a required input

A. Marketing objectives

B. Situation Analysis

C. Executive Summary

D. Marketing Strategy

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Q: An instrument for directing and coordinating whole market effort___

A. Business plan

B. Marketing plan

C. Financial plan

D. Corporate plan

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Q: The___answers the question, "What business are we in and where are we going?"

A. mission statement

B. financial statement

C. situation analysis

D. market strategy

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Q: Which of these are incorrect for the product plan?

A. No need to revise product plan frequently

B. Product plan guides the launch of various product development activities

C. All of the mentioned

D. None of the mentioned

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Q: What is a pull strategy?

A. a communications strategy aimed at distributors

B. a communications strategy aimed at consumers

C. a hard sell marketing strategy

D. a low-budget corporate strategy

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Q: Which of the following promotional forms is often described as being too impersonal and only a one-way communication form?

A. advertising

B. personal selling

C. public relations

D. sales promotion

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Q: Which of the following is correctly matched?

A. Multiple Shops - Amazon

B. Departmental Stores. Shoppers Stop

C. Shopping Malls - Bata Showroom

D. Online Shopping. Pheonix Mall

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Q: If ABC company wants to ensure its candy bar product lines, such as M & M, Milky Way, and Crux, appear in as many locations as possible, they will likely prefer a(n)___distribution strategy

A. selective distribution

B. exclusive distribution

C. marketing distribution

D. mass distribution

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Q: What is an alternative term for a distribution channel?

A. marketing channel

B. supply chain

C. marketing chain

D. place

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Q: Buying, selling and risk bearing functions performed by channels of distribution come under this category

A. Facilitating function

B. Transactional function

C. Logistical function

D. none of the above

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Q: BYJU's follows a is pricing strategy which offers a product for free with extra money being charged for utilizing features of the product

A. transfer pricing

B. export pricing

C. freemium pricing

D. premium pricing

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Q: ___is a geographical pricing strategy in which the company charges the same price plus freight to all customers, regardless of their location

A. FOB-origin pricing

B. uniform-delivered pricing

C. zone pricing

D. basing-point pricing

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Q: A major factor in price increases is

A. promotional expenditures

B. government regulations

C. cost inflation

D. under demand

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Q: ___pricing is product driven. The company designs what it considers to be a good product, totals the expenses of making the product, and sets a price that covers costs plus a target profit

A. Value-based

B. Cost-based

C. Variable

D. Skimming

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Q: Companies usually develop___rather than single products

A. product groupings

B. product brands

C. product lines

D. product families

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Q: Which of the following is not a classification of consumer goods?

C. specialty goods

D. component goods

A. convenience goods

B. shopping goods

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Q: Luv and Pampers in a variety of sizes is an example of

A. a product mix

B. a product line

C. a product line depth

D. a marketing mix

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Q: The___of a product mix implies to how many different product lines the company carriers

A. Length

B. Depth

C. Width

D. Consistency

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Q: Soap and Shampoo are which kind of products?

A. Specialty Products

B. Convenience products

C. Shopping products

D. Unsought products

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Q: Office equipment falls under this category of products

A. Consumer

B. Industrial

C. Speciality

D. Convenience

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Marketing Management MCQ with Answers

Online MCQ Quiz of Marketing Management

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