Retail Management MCQ with Answers

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Online MCQ Quiz of Retail Management online MCQ

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Retail Management

1 / 20

Q: Product assortment breadth focuses on

A. Number of categories per product lines

B. Items and variants in each category per product line

C. Both a & b

D. None of the above

2 / 20

Q: What are the forms of compensation that a sales person can generally get?

A. Straight salary.

B. Straight commission.

C. A combination of salary and commission

D. All of the above.

3 / 20

Q: What is the frame work that describes the positioning of firms database to supportdecisions with in the purview of total customer loyalty strategy

A. Customer retention strategy.

B. Customer bonding.

C. Customer positioning.

D. Customer acquisition.

4 / 20

Q: When making 'purchasing decisions', the chief considerations involved in the organizational buying are.

A. Product quality.

B. Price.

C. Service.

D. All the above.

5 / 20

Q: The most important retail marketing decision a retailer has to make is to___

A. identify its target market

B. choose the right service response it wants to support

C. select the service mix

D. Develop a nice store atmosphere

6 / 20

Q: Which one of the following is NOT a form of direct marketing?

A. catalogue retailing

B. telemarketing

C. personal selling

D. direct mail

7 / 20

Q: Which of the following is the major reason consumers give for shopping online?

A. Want product delivered

B. Unique merchandise

C. Price

D. Convenience

8 / 20

Q: When retailers identify customer segments and develop unique strategies to meet the desires of these segments, they are using:

A. mass merchandising

B. niche retailing

C. bifurcated retailing

D. middle market retailing

9 / 20

Q: Giant retailers called___concentrate on one product category such as toys or Home improvement

A. Category killers

B. Variety stores

C. supercentres

D. box stores

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Q: The oldest and most heavily trafficked city area is called

A. regional shopping center

B. prime location

C. urban district

D. Central business district

11 / 20

Q: MRP stands for.

A. minimum retail price

B. maximum retail price

C. minimum rate of profit

D. maximum rate of profit

12 / 20

Q: Purchasing products occasionally is,___Factor

A. geography

B. demography

C. behavioural

D. none of these

13 / 20

Q: Identifying the customers is the ,___step of retail business

A. second

B. third

C. first

D. last

14 / 20

Q: What describes the market, product and technological area of a business?

A. companys vision.

B. companys mission.

C. bumper-sticker strategy.

D. strategic plan.

15 / 20

Q: Hindustan Motors (HM. alliance with Mitsubishi to manufacture and Market Lancer cars in India is an example of.

A. franchise agreement.

B. vertical relationship.

C. technological licence agreement.

D. horizontal integrative relations.

16 / 20

Q: If a seller produces two or more products that have different features, styles,quality, sizes, etc it is called.

A. mass marketing.

B. target marketing.

C. individual marketing.

D. product-variety marketing.

17 / 20

Q: Management information system (MIS. supplies information, which include Data from both internal and external sources is useful for.

A. order processing.

B. invoicing.

C. customer analysis and product performance.

D. all of the above.

18 / 20

Q: Which of the following is not part of a visual communications program

A. store name and logo.

B. institutional signage.

C. lifestyles graphics.

D. television advertising

19 / 20

Q: The term which is used to identify the major areas of business of a diversified organization is.

A. business area.

B. business segment, group or diversion

C. business scope.

D. diversified business.

20 / 20

Q: A store that stocks particular type of merchandise

A. convenience

B. speciality

C. departmental

D. non store

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