Consumer Behavior online mcqs test with answers

Consumer Behavior online mcqs test with answers. You can give quiz test without any cost and improve your skills. This multiple choice questions quiz is free for everyone.

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Consumer Behavior

1 / 20

Q: If a consumer describes a car as being the "most economical car on the market," then this descriptor is an___

A. Rule.

B. Attitude.

C. Belief.

D. Cue.

2 / 20

Q: The___refers to the spread of an innovation from its creative sourceacross space and time.

A. Flow Process

B. Diffusion Process

C. Distribution Process

D. Channeling Process

3 / 20

Q: A consumer can collect information from

A. Internal source

B. External source

C. All of these

D. None of the above

4 / 20

Q: ___are based on such things as geographic areas, religions, nationalities, ethnic groups, and age.

A. Multilingual needs

B. Cultures

C. Subcultures

D. Product adaptation requirements.

5 / 20

Q: Maslow has a list of human needs from the most pressing to the least pressing. They Include all of the following except___

A. physiological needs

B. safety needs

C. need recognition.

D. self-actualization

6 / 20

Q: This memory is a quite direct representation of reality

A. Sensory memory

B. Long-term memory

C. Short-term memory

D. None of the above

7 / 20

Q: By___we mean we mean that the consumer stops purchasing or using the product.

A. Bandwagon Effects

B. Consumption Paradigms

C. Multi-Step Media Flow

D. Discontinuance

8 / 20

Q: The component of attitude relating to beliefs and disbeliefs is called:

A. conative.

B. affective.

C. cognitive.

D. none of these

9 / 20

Q: Howard Sheth model has borrowed the___concepts to explain brand choice behaviour when learning takes place as the buyer moves from extensive problem solving to routinized problem solving behaviour

A. Decision theory

B. Learning theory

C. Behaviour theory

D. Consumer theory

10 / 20

Q: Which of the following statements is true about the goal theory of motivation?

A. People with easier goals will perform better than people with difficult goals.

B. A person's level of commitment to a goal will not regulate the level of effort expended.

C. Research has shown that there is little support for the goal theory and its effects on motivation with regard to the relationship between goal-setting and performance.

D. People with difficult goals will perform better than people with easier goals.

11 / 20

Q: Expert or high-end services like lawyers, specialist doctors, mechanics, management consultants, Chartered Accountants, fitness experts or Prestigious institutes & universities like IITs, IIMs, Oxford, Cambridge etc. are examples of

A. Experience goods

B. Credence goods

C. Search goods

D. Luxury goods

12 / 20

Q: According to research, there are four factors that influence consumer buyer behavior:

A. Psychological, Personal, Social, CRM Systems

B. Cultural, Organizational, Personal, Psychological

C. Cultural, Social, Personal, Psychological

D. None Of The Above

13 / 20

Q: Mobile technology affects consumer behaviour in which of the following ways?

A. It facilities the use of location based services

B. It stops consumers comparing prices in store

C. It makes consumer decisions very ccomplicated

D. It slows down consumer decision making

14 / 20

Q: One of the 'learning constructs' in Howard Sheth model of decision making is 'Brand potential of evoked set', which___

A. Is based on the motives. The buyer will have certain mental rules for matching & ranking the purchase alternatives

B. refers to the buyer's perception on the ability of brands in his or her evoked set (brands which are been actively considered) to satisfy his or her goals

C. means a preference towards brands in the evoked set which expresses an attitude towards them

D. None of the above

15 / 20

Q: Financial considerations, previous decisions, family characteristics & culture/social class can affect which state in the problem recognition process?

A. Desired state

B. Both actual & desired state

C. Actual state

D. None of the above

16 / 20

Q: Which of the following is NOT a consumption response?

A. task definition

B. problem recognition

C. purchase

D. disposition

17 / 20

Q: A consumer feeling that the brand they have already purchased may not have been the right purchase is experiencing what?

A. cognitive consistency

B. foot-in-the-door

C. the norm of reciprocity

D. cognitive dissonance.

18 / 20

Q: If the unconditioned stimulus comes before the conditioned stimulus, this is called:

A. Forward conditioning

B. Backward conditioning

C. Simultaneous conditioning

D. None of the above

19 / 20

Q: Consumers perceive value in brand when
(i) They are cost driven brands; that is the brand costs less as compared to competing brands offering similar benefits
(ii) The product brands have certain unique benefits which offsets their premium prices; that is they are referred to as value added benefits
A. Only (i) is true

B. Both (i) & (ii) are true

C. Only (ii) is true

D. None of the statement is true

20 / 20

Q: The component of attitude relating to emotion is called:

A. affective.

B. cognitive.

C. conative.

D. none of these

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