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Exam Question
Which of the following is not a factor in the changes occurring in today’s marketing communications?
- 1. Mass markets have fragmented, and marketers are shifting away from mass marketing
- 2. Changes in communication technologies are changing how companies and customers communicate with each other
- 3. Mass-media companies routinely invest millions of dollars in the mass media
- 4. Mass media no longer capture the majority of promotional budgets
- 5. Consumers are better informed about products and services
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Exam Question
The agencies such as Clea and Sobhagya are
- 1. Full service agencies in India
- 2. Limited service agencies in India
- 3. Specialized agencies in India
- 4. Agency of records in India
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Exam Question
The promotional objectives at maturity stage of life cycle is termed as:
- 1. Informing
- 2. Persuading
- 3. Reminding
- 4. All of the above
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Exam Question
AD Budget can not be decided by affordability basis alone
- 1. True
- 2. False
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Exam Question
A company’s total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer relationships. This is also called…
- 1. direct marketing
- 2. integrated marketing
- 3. the promotion mix
- 4. competitive marketing
- 5. target marketing
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Exam Question
The promotion mix is the company’s primary communication activity; the marketing mix must be coordinated for the greatest communication impact. What is not included in the entire marketing mix?
- 1. product
- 2. competitor
- 3. price
- 4. place
- 5. promotion
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Exam Question
One of the 4P of Marketing Mix are:
- 1. Product Advertising
- 2. Promotion
- 3. Public Relations
- 4. Personal Selling
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Exam Question
A product in the maturity stage may require…advertising.
- 1. informative
- 2. comparative
- 3. persuasive
- 4. reminder
- 5. cooperative
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Exam Question
Of the following, which is most difficult for advertisers to measure?
- 1. reach
- 2. frequency
- 3. click-through rates
- 4. media engagement
- 5. media impact
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Exam Question
Quaker Oats has been selling oatmeal for many years and is a trusted leader in the oatmeal market. What will be the most likely objective of advertisements for a new flavor of oatmeal being introduced by Quaker Oats?
- 1.build a company image
- 2. encourage customers to switch brands
- 3. correct false impressions
- 4. maintain customer relationships
- 5. change customer perceptions
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Exam Question
Segmentation is a process of:
- 1. Classifying market
- 2. Identifying market
- 3. Defining market
- 4. Targeting market
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Exam Question
With the use of integrated marketing communications, a company’s mass-market advertisements, Web site, e-mail, and personal selling communications all have…
- 1. equal portions of the advertising budget
- 2. independent communications directors
- 3. separate marketing objectives
- 4. the same target audience
- 5. the same message, look, and feel
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Exam Question
Which one of the following is the greatest obstacle to implementing integrated marketing communications?
- 1. Few providers of marketing communications services have the skills to execute IMC programs
- 2. There is a lack of interest in IMC by top management
- 3. The cost for implementing an IMC program is difficult to justify
- 4. Little can be gained by coordinating the various marketing communications elements
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Exam Question
Over the line media is reserved for cash rich firms only
- 1. True
- 2. False
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Exam Question
A company decides on its promotion budget by using four common methods to set the total budget for advertising. What is not one of these methods?
- 1. the affordable method
- 2. the percentage-of-sales method
- 3. the integrated method
- 4. the competitive-parity method
- 5. the objective-and-task method
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Exam Question
Advertising agency work starts with a
- 1. Brief from the client
- 2. Product from the client
- 3. Cost of the client
- 4. Promotion of the client
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Exam Question
Press advertising rates are based on their circulation figures
- 1. True
- 2. False
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Exam Question
Which of the following statements about radio as an advertising medium is true?
- 1. Radio advertising is typically quite expensive
- 2. National radio advertising opportunities are simple to purchase
- 3. One advantage of radio advertising is its high demographic selectivity
- 4. Radio prohibits the use of segmentation strategies
- 5. Radio is defined as an outdoor medium
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Practice set and Exam Quiz
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Exam Question
Product endorsement is giving the product’s working demonstration
- 1. True
- 2. False
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Practice set and Exam Quiz
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Exam Question
HTA, CLARION, LINTAS are
- 1. Full service ad agencies in US
- 2. Full service ad agencies in India
- 3. Full service ad agencies in Russia
- 4. Only ad agencies in the world
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Practice set and Exam Quiz
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