Exam Question
Which of the following statements about radio as an advertising medium is true?
- 1. Radio advertising is typically quite expensive
- 2. National radio advertising opportunities are simple to purchase
- 3. One advantage of radio advertising is its high demographic selectivity
- 4. Radio prohibits the use of segmentation strategies
- 5. Radio is defined as an outdoor medium
View Answer
Answer 3. One advantage of radio advertising is its high demographic selectivity
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