The promotion mix is the company’s primary communication activity; the marketing mix must be coordinated for the greatest communication impact. What is not included in the entire marketing mix?

Exam Question

The promotion mix is the company’s primary communication activity; the marketing mix must be coordinated for the greatest communication impact. What is not included in the entire marketing mix?

• 1. product
• 2. competitor
• 3. price
• 4. place
• 5. promotion

Practice set and Exam Quiz

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