Exam Question
Which of the following is not a factor in the changes occurring in today’s marketing communications?
- 1. Mass markets have fragmented, and marketers are shifting away from mass marketing
- 2. Changes in communication technologies are changing how companies and customers communicate with each other
- 3. Mass-media companies routinely invest millions of dollars in the mass media
- 4. Mass media no longer capture the majority of promotional budgets
- 5. Consumers are better informed about products and services
View Answer
Answer 4. Mass media no longer capture the majority of promotional budgets
Practice set and Exam Quiz
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