Exam Question
Which one of the following is the greatest obstacle to implementing integrated marketing communications?
- 1. Few providers of marketing communications services have the skills to execute IMC programs
- 2. There is a lack of interest in IMC by top management
- 3. The cost for implementing an IMC program is difficult to justify
- 4. Little can be gained by coordinating the various marketing communications elements
View Answer
Answer 1. Few providers of marketing communications services have the skills to execute IMC programs
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