Advertising and Sales Promotion exam quiz with answer

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Advertising and Sales Promotion

1 / 20

Q: ...use several tools, including the news, speeches, and special events.

1. Public relations professionals

2. Media planners

3. Advertising specialists

4. Advertising agencies

2 / 20

Q: A good copy-testing system needs to provide measurements that are...

1. Relevant to the advertising objectives

2. Relevant to the advertising budget

3. Relevant to the advertising media

4. None of the above

3 / 20

Q: A term that has come to represent the merging of advertising and entertainment in an effort to break through the clutter and create new avenues for reaching customer with more engaging messages is...

1. Madison and Vine

2. Wall St. and Fifth Ave

3. Buzz marketing

4. opinion leaders

5. DVR zap

4 / 20

Q: Using the...method for setting an advertising budget, the company starts with total revenues, deducts operating expenses and capital outlays, and then devotes some portion of the remaining funds to advertising.

1. percentage-of-sales

2. affordable

3. competitive-parity

4. objective-and-task

5. moving-average

5 / 20

Q: ...consists of short-term incentives to encourage the purchase or sale of a product or service.

1. A patronage reward

2. A segmented promotion

3. Advertising

4. Sales promotion

5. Publicity

6 / 20

Q: Which of the following is not a factor in the changes occurring in today's marketing communications?

1. Mass markets have fragmented, and marketers are shifting away from mass marketing

2. Changes in communication technologies are changing how companies and customers communicate with each other

3. Mass-media companies routinely invest millions of dollars in the mass media

4. Mass media no longer capture the majority of promotional budgets

5. Consumers are better informed about products and services

7 / 20

Q: When Procter and Gamble (P & G) developed the Mr. Clean Magic Eraser, the company needed to explain how the product cleans grime from walls without removing paint. What type of campaign was most likely used by P & G for the Mr. Clean Magic Eraser?

1. informative advertising

1. persuasive advertising

2. reminder advertising

3. developmental advertising

4. comparative advertising

8 / 20

Q: News conferences, press tours, and grand openings are examples of..., a type of tool commonly used by public relations professionals.

1.public service activities

2. special events

3. social networking

4. development

5. investor relations

9 / 20

Q: When selecting a media vehicle, the media planner looks both at the total cost of using a medium and at the...

1. cost per thousand persons reached

2. cost of premium offers

3. cost of the magazine it is using

4. profit margin

5. continuity cost

10 / 20

Q: After creating a message strategy statement, the advertiser must develop a compelling...that will bring the message strategy to life in a distinctive and memorable way.

1. creative concept

2. customer strategy

3. customer benefit

4. execution style

5. media vehicle

11 / 20

Q: The Internet, video on demand (VOD), and DVD rentals present which of the following problems for marketers?

1. Consumers are watching less television

2. Consumers cannot focus on specific messages due to advertising clutter

3. Audiences are less interested in media consumption

4. Consumers have more choices about what to watch or not watch

5. Television advertising is becoming more expensive

12 / 20

Q: Advertising process involves:

4. All of the above

1. Creative writing process

2. Designing process

3. Budget process

13 / 20

Q: Promotion is a communication package in marketing which aims to exchange between buyer and seller:

1. Product

2. Skill

3. Price

4. Information

14 / 20

Q: The agencies such as Clea and Sobhagya are

1. Full service agencies in India

2. Limited service agencies in India

3. Specialized agencies in India

4. Agency of records in India

15 / 20

Q: Agency with financial muscle are called

1. Agency of records

2. Agency of muscle

3. Main agency

4. None of the above

16 / 20

Q: A marketing services firm that assists companies in planning, preparing, implementing and executing all or portions of their advertising programmes is called

1. A company

2. An ad agency

3. A retail outlet

4. A distributor

17 / 20

Q: The fundamental themes of most ads is

1. Product story

2. Benefit story

3. Idea story

4. None of the above

18 / 20

Q: Window displays, merchandizing can not be part of promotion plan

1. True

2. False

19 / 20

Q: POP shows how best firms can meet advertising objectives

1. True

2. False

20 / 20

Q: AD Budget can not be decided by affordability basis alone

1. True

2. False

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FAQ Advertising and Sales Promotion exam quiz

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Advertising and Sales Promotion exam quiz with answer

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