Digital Marketing exam quiz with answer

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Q: Media materials that are placed inside magazines or direct mail letters are referred to as:

1. Care lines

2. Direct mail

3. Door to door

4. Inserts

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Q: An approach that encompasses a wide range of relationships, not just with customers, but also those that organizations develop with suppliers, regulators, government, competitors, employees, and others is referred to as:

1. Commitment selling

2. Relationship marketing

3. Transactional marketing

4. Market engineering

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Q: Which of the following is not a principle of developing customer value?

1. Customers will choose between alternative offerings and select the one that (theyperceive) will offer them the best value

2. Customers have the same needs and requirements

3. Customers do not want product or service features; they want their needs met

4. It is more profitable to have a long-term relationship between a customer and a company rather than a one-off transaction

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Q: Postmodern marketing is concerned with marketing to:

1. Individuals

2. Tribes

3. Female consumers

4. Artists

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Q: In postmodern times, manufacturers have to shift marketing emphasis to...

1. what consumers need

2. what consumers desire

3. what generates more revenue

4. what consumers buy

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Q: This is the science of signs and how they convey meaning in their representation.

1. Signage

2. Signals

3. Logos

4. Semiotics

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Q: This occurs where the speed, sequence and content is controlled by the sender or the receiver:

1. Pacing

2. Interactivity

3. Pop-up ads

4. Synchronicity

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Q: Which of the following is not an issue that marketers need to consider when using digital resources for marketing activities?

1. Jurisdiction

2. Disclosure

3. Ownership

4. Permissions

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Q: This refers to branded software applications for mobile devices that consumers use to access added-value information, customer service and/or entertainment where and when they want it.

1. WAP sites

2. Apps

3. IVR

4. Viral

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Q: Existing websites translated for wireless devices to access and download content are known as:

1. GPS

2. IVR

3. WAP sites

4. Apps

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Q: ...is a form of digital marketing that describes the use of the social web and social media (e.g. social networks, online communities, blogs or wikis) or any online collaborative technology for marketing activities, be it sales, public relations, research, distribution or customer service.

1. Pay Per Click (PPC)

2. Digital Asset optimization (DAO)

3. Social Web Marketing (SWM)

4. Search Engine Optimization (SEO)

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Q: A method of marketing by electronic mail wherein the recipient of the message has consented to receive it is called:

1. Search marketing

2. Internet advertising

3. Permission-based email marketing

4. Social web marketing

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Q: A form of marketing communications that uses internet-based resources for the purpose of advertising, delivering messages to drive traffic to a website ('click-through rate') and also encourage trial, purchase, or repeat-purchase activity is called:

1. Search marketing

2. E-mail marketing

3. Internet advertising

4. Social web marketing

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Q: The evolution of Web 2.0 (also called the social web) has today classified internet based digital resources as more participatory technologies or social channels, than just information or transactional channels. What is the focus of this social web?

1. Marketer

2. User

3. System

4. Web platform

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Q: In the first 10 years, the web was heavily used as a static publishing and/or retailing (transactional) channel. This was known as:

1. Web 2.0

2. Web 1.0

3. Web publishing

4. Static web

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Q: ...refers to the degree to which a user's input into a system/channel and the speed of response they receive from the system/channel are simultaneous.

1. Synchronicity

2. Pacing

3. Interactivity

4. Mode of transfer

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Q: Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:

1. Digital marketing

2. Interactive marketing

3. Direct marketing

4. Electronic marketing

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Q: Which group identified in Roger's innovative adoption model is most likely to be older and most likely to purchase due to external pressures?

1. Innovators

2. Early adopters

3. Early majority

4. Late majority

5. Laggards

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Q: Which of the following descriptions relates to an oligopoly?

1. Only one competitor and a unique product or service

2. Only a few competitors with sometimes similar although differentiated offerings

3. Several competitors with many substitutes

4. Many competitors with almost homogeneous products

5. None of the above

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Q: Which of the following is NOT included in Maslow's Hierarchy of Needs model?

1. Physiological needs

2. Esteem needs

3. Consumer needs

4. Social needs

5. Self-actualisation

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FAQ Digital Marketing exam quiz

Q1: Is this free online quiz for Digital Marketing?

Answer: Yes! you can test your skills and its 100% free to give test from Digital Marketing subjects. You can study from question bank on home pages and search from entire question bank.

Q2: How many question in this online quiz for Digital Marketing multiple choice question?

Answer: There are 20s multiple choice question from question bank of Digital Marketing. Every time question will swap from online question bank. So you can test your knowledge and check percentages of correct/incorrect along-with answers.

Q3: How do I take the MCQ test online of Digital Marketing?

Answer: Simply go in Digital Marketing online quiz, click on Start button and choose correct answer one-by-one. After final the quiz, you have to insert Name and valid email id for result and view correct/incorrect answers. We never spam our visitor/customer, so you can trust and insert your valid email.

Digital Marketing exam quiz with answer

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