Study Digital Marketing online mcq practice set with answers for your academic course and prepare for your exam and online assignments. You can give online FREE Quiz and test your knowledge on OMCQ portal.
#OMCQ #MCQ #OnlineMCQ #OnlineQuiz – Yes! After Practice of MCQ, you can give Online Quiz Test of Digital Marketing Multiple Choice Question Practice Exam Online Set and check your knowledge about your study.
Exam Question
The evolution of Web 2.0 (also called the social web) has today classified internet based digital resources as more participatory technologies or social channels, than just information or transactional channels. What is the focus of this social web?
- 1. Marketer
- 2. User
- 3. System
- 4. Web platform
View Answer
Practice set and Exam Quiz
Yes! You can do Online MCQ practice of Digital Marketing question set and give online exam quiz test for Digital Marketing, so you can check your knowledge. You can get MCQ Study and Exam link from home page.
Exam Question
Which of the following refers to unsolicited electronic messages?
- 1. Opt-in email
- 2. Consent marketing
- 3. Spam
- 4. Opt-out email
View Answer
Practice set and Exam Quiz
Yes! You can do Online MCQ practice of Digital Marketing question set and give online exam quiz test for Digital Marketing, so you can check your knowledge. You can get MCQ Study and Exam link from home page.
Exam Question
A tool to appraise an organization’s ability to create differential advantage is known as:
- 1. The value chain
- 2. The value creation
- 3. The competitive advantage
- 4. The product portfolio
View Answer
Practice set and Exam Quiz
Yes! You can do Online MCQ practice of Digital Marketing question set and give online exam quiz test for Digital Marketing, so you can check your knowledge. You can get MCQ Study and Exam link from home page.
Exam Question
A form of marketing communications that uses internet-based resources for the purpose of advertising, delivering messages to drive traffic to a website (‘click-through rate’) and also encourage trial, purchase, or repeat-purchase activity is called:
- 1. Search marketing
- 2. E-mail marketing
- 3. Internet advertising
- 4. Social web marketing
View Answer
Practice set and Exam Quiz
Yes! You can do Online MCQ practice of Digital Marketing question set and give online exam quiz test for Digital Marketing, so you can check your knowledge. You can get MCQ Study and Exam link from home page.
Exam Question
Which of the following descriptions relates to an oligopoly?
- 1. Only one competitor and a unique product or service
- 2. Only a few competitors with sometimes similar although differentiated offerings
- 3. Several competitors with many substitutes
- 4. Many competitors with almost homogeneous products
- 5. None of the above
View Answer
Practice set and Exam Quiz
Yes! You can do Online MCQ practice of Digital Marketing question set and give online exam quiz test for Digital Marketing, so you can check your knowledge. You can get MCQ Study and Exam link from home page.
Exam Question
A method of marketing by electronic mail wherein the recipient of the message has consented to receive it is called:
- 1. Search marketing
- 2. Internet advertising
- 3. Permission-based email marketing
- 4. Social web marketing
View Answer
Practice set and Exam Quiz
Yes! You can do Online MCQ practice of Digital Marketing question set and give online exam quiz test for Digital Marketing, so you can check your knowledge. You can get MCQ Study and Exam link from home page.
Exam Question
This is a form of non-personal communication, by an identified sponsor, that is transmitted through the use of paid-for media:
- 1. Advertising
- 2. Personal selling
- 3. Public relations
- 4. Publicity
View Answer
Practice set and Exam Quiz
Yes! You can do Online MCQ practice of Digital Marketing question set and give online exam quiz test for Digital Marketing, so you can check your knowledge. You can get MCQ Study and Exam link from home page.
Exam Question
…is a form of digital marketing that describes the use of the social web and social media (e.g. social networks, online communities, blogs or wikis) or any online collaborative technology for marketing activities, be it sales, public relations, research, distribution or customer service.
- 1. Pay Per Click (PPC)
- 2. Digital Asset optimization (DAO)
- 3. Social Web Marketing (SWM)
- 4. Search Engine Optimization (SEO)
View Answer
Practice set and Exam Quiz
Yes! You can do Online MCQ practice of Digital Marketing question set and give online exam quiz test for Digital Marketing, so you can check your knowledge. You can get MCQ Study and Exam link from home page.
Exam Question
Which of the following is not an issue that marketers need to consider when using digital resources for marketing activities?
- 1. Jurisdiction
- 2. Disclosure
- 3. Ownership
- 4. Permissions
View Answer
Practice set and Exam Quiz
Yes! You can do Online MCQ practice of Digital Marketing question set and give online exam quiz test for Digital Marketing, so you can check your knowledge. You can get MCQ Study and Exam link from home page.
Exam Question
Which group identified in Roger’s innovative adoption model is most likely to be older and most likely to purchase due to external pressures?
- 1. Innovators
- 2. Early adopters
- 3. Early majority
- 4. Late majority
- 5. Laggards
View Answer
Practice set and Exam Quiz
Yes! You can do Online MCQ practice of Digital Marketing question set and give online exam quiz test for Digital Marketing, so you can check your knowledge. You can get MCQ Study and Exam link from home page.
Exam Question
In which step of the consumer decision-making process is a consumer making a complex purchase most likely to experience ‘cognitive dissonance’?
- 1. Problem recognition
- 2. Information search
- 3. Information evaluation
- 4. Decision to purchase
- 5. Post-purchase evaluation
View Answer
Practice set and Exam Quiz
Yes! You can do Online MCQ practice of Digital Marketing question set and give online exam quiz test for Digital Marketing, so you can check your knowledge. You can get MCQ Study and Exam link from home page.
Exam Question
Sales records, financial statements
- 1. internal statistics
- 2. primary data
- 3. secondary data
- 4. casual data
- 5. economic data
View Answer
Practice set and Exam Quiz
Yes! You can do Online MCQ practice of Digital Marketing question set and give online exam quiz test for Digital Marketing, so you can check your knowledge. You can get MCQ Study and Exam link from home page.
Exam Question
An approach that encompasses a wide range of relationships, not just with customers, but also those that organizations develop with suppliers, regulators, government, competitors, employees, and others is referred to as:
- 1. Commitment selling
- 2. Relationship marketing
- 3. Transactional marketing
- 4. Market engineering
View Answer
Practice set and Exam Quiz
Yes! You can do Online MCQ practice of Digital Marketing question set and give online exam quiz test for Digital Marketing, so you can check your knowledge. You can get MCQ Study and Exam link from home page.
Exam Question
…refers to the degree to which a user’s input into a system/channel and the speed of response they receive from the system/channel are simultaneous.
- 1. Synchronicity
- 2. Pacing
- 3. Interactivity
- 4. Mode of transfer
View Answer
Practice set and Exam Quiz
Yes! You can do Online MCQ practice of Digital Marketing question set and give online exam quiz test for Digital Marketing, so you can check your knowledge. You can get MCQ Study and Exam link from home page.
Exam Question
Fiscal policy is one of the aspects encountered in which area of the macro environment?
- 1. Economic
- 2. Social
- 3. Political
- 4. Technological
- 5. Legal
View Answer
Practice set and Exam Quiz
Yes! You can do Online MCQ practice of Digital Marketing question set and give online exam quiz test for Digital Marketing, so you can check your knowledge. You can get MCQ Study and Exam link from home page.
Exam Question
This refers to branded software applications for mobile devices that consumers use to access added-value information, customer service and/or entertainment where and when they want it.
- 1. WAP sites
- 2. Apps
- 3. IVR
- 4. Viral
View Answer
Practice set and Exam Quiz
Yes! You can do Online MCQ practice of Digital Marketing question set and give online exam quiz test for Digital Marketing, so you can check your knowledge. You can get MCQ Study and Exam link from home page.
Exam Question
Existing websites translated for wireless devices to access and download content are known as:
- 1. GPS
- 2. IVR
- 3. WAP sites
- 4. Apps
View Answer
Practice set and Exam Quiz
Yes! You can do Online MCQ practice of Digital Marketing question set and give online exam quiz test for Digital Marketing, so you can check your knowledge. You can get MCQ Study and Exam link from home page.
Exam Question
Groups that individuals identify with, or aspire to, are known as
- 1. life-cycle groups
- 2. conglomerate groups
- 3. reference groups
- 4. progressive groups
- 5. None of the above
View Answer
Practice set and Exam Quiz
Yes! You can do Online MCQ practice of Digital Marketing question set and give online exam quiz test for Digital Marketing, so you can check your knowledge. You can get MCQ Study and Exam link from home page.
Exam Question
A database of information that is maintained by human editors and lists websites by category and subcategory with categorization is known as:
- 1. A search directory
- 2. Automated voice response (AVR)
- 3. Apps
- 4. SEO
View Answer
Practice set and Exam Quiz
Yes! You can do Online MCQ practice of Digital Marketing question set and give online exam quiz test for Digital Marketing, so you can check your knowledge. You can get MCQ Study and Exam link from home page.
Exam Question
Which of Ansoff’s growth (competitive) strategies involves developing a more aggressive marketing mix for the present product in the present market?
- 1. Diversification
- 2. Market development
- 3. Market penetration
- 4. Product development
- 5. All of the above
View Answer
Practice set and Exam Quiz
Yes! You can do Online MCQ practice of Digital Marketing question set and give online exam quiz test for Digital Marketing, so you can check your knowledge. You can get MCQ Study and Exam link from home page.
Important note for exam preparation: Must try Online MCQ Quiz Test after practice these Digital Marketing MCQ, so you can check your knowledge and improve efficiency. You can get link from above mention for these subjects.