A brand’s advertising budget is often dependent upon the stage of the product life cycle that it occupies. What stage would a product be in typically if large amounts of money were being spent to develop awareness and persuade consumers to try the product?

Exam Question

A brand’s advertising budget is often dependent upon the stage of the product life cycle that it occupies. What stage would a product be in typically if large amounts of money were being spent to develop awareness and persuade consumers to try the product?

• 1. Decline phase
• 2. Introductory phase
• 3. Mature phase
• 4. Growth stage

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