Exam Question
The first step of the objective-and-task method is…
- 1. Assessing the communications functions
- 2. Establishing specific marketing objectives that need to be accomplished
- 3. Determining advertising’s role in the total communication mix
- 4. Establishing specific advertising goals in terms of the levels of measurable communication response required to achieve marketing objectives
View Answer
Answer 2. Establishing specific marketing objectives that need to be accomplished
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