Which of the following is not a reason that the use of public relations by companies has often been limited and scattered?

Exam Question

Which of the following is not a reason that the use of public relations by companies has often been limited and scattered?

• 1. The cost of public relations can be prohibitive
• 2. The public relations department is usually located at corporate headquarters
• 3. Many public relations professionals see their jobs as simply communicating, not necessarily brand building
• 4. The public relations department is busy dealing with stockholders, employees, government officials, the press, and other publics
• 5. Communication between marketing managers and public relations specialists can be difficult

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