In selecting media vehicles, the planner must balance media cost measures against several media impact factors. First, the planner should balance costs against the media vehicle’s

Exam Question

In selecting media vehicles, the planner must balance media cost measures against several media impact factors. First, the planner should balance costs against the media vehicle’s…

• 1. audience quality
• 2. audience attention
• 3. editorial quality
• 4. timing
• 5. pass-along audience

Practice set and Exam Quiz

Yes! You can do Online MCQ practice of Advertising and Sales Promotion question set and give online exam quiz test for Advertising and Sales Promotion, so you can check your knowledge. You can get MCQ Study and Exam link from home page.