Advertisers are increasingly shifting larger portions of their budgets to media that cost less and target more effectively. All of the following benefit greatly from this shift, except

Exam Question

Advertisers are increasingly shifting larger portions of their budgets to media that cost less and target more effectively. All of the following benefit greatly from this shift, except…

• 1. outdoor advertising
• 2. cable television
• 3. network television
• 4. digital satellite television systems
• 5. Internet advertising

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