Traditionally, the creative department developed good advertisements, and then the media department selected the best media for carrying those advertisements to desired target audiences. This often caused

Exam Question

Traditionally, the creative department developed good advertisements, and then the media department selected the best media for carrying those advertisements to desired target audiences. This often caused…

• 1. sales promotions
• 2. friction
• 3. advertising specialty
• 4. integrated service
• 5. marketing myopia

Practice set and Exam Quiz

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