Companies often fail to integrate their various communications to consumers because

Exam Question

Companies often fail to integrate their various communications to consumers because…

• 1. historically, consumers have been able to distinguish between message sources
• 2. advertising departments are reluctant to work with public relations professionals
• 3. communications often come from different parts of the company
• 4. personal selling and sales promotion are in direct conflict
• 5. they have failed to understand the concept of brand contact

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