Exam Question
All of the following are reasons that marketers are losing confidence in television advertising except…
- 1. mass media costs continue to increase
- 2. television offers a high cost per exposure
- 3. many viewers are using video on demand and TiVo-like systems
- 4. younger consumers are using different media
- 5. audience size is on the decline
View Answer
Answer 2. television offers a high cost per exposure
Practice set and Exam Quiz
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