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Exam Question

All of the following are reasons that marketers are losing confidence in television advertising except…

  • 1. mass media costs continue to increase
  • 2. television offers a high cost per exposure
  • 3. many viewers are using video on demand and TiVo-like systems
  • 4. younger consumers are using different media
  • 5. audience size is on the decline

View Answer

Answer 2. television offers a high cost per exposure

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