In the “chaos scenario” predicted by some advertising industry experts, the old mass-media communications model will be increasingly abandoned in favor of

Exam Question

In the “chaos scenario” predicted by some advertising industry experts, the old mass-media communications model will be increasingly abandoned in favor of…

• 1. public relations
• 2. direct marketing
• 3. push and pull strategies
• 4. the possibilities of new digital technologies
• 5. buzz marketing

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