Exam Question
Companies are doing less…and more…as a result of an explosion of more focused media that better match today’s targeting strategies.
- 1. marketing; media
- 2. media; sales
- 3. narrowcasting; broadcasting
- 4. broadcasting; narrowcasting
- 5. advertising; word-of-mouth
View Answer
Answer 4. broadcasting; narrowcasting
Practice set and Exam Quiz
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