The advertising agency hired by Mrs. Brown’s Cookie Company has developed a series of commercials about the new cookie flavors created by the company. The head of the marketing department thinks that pulsing would be the most appropriate way to schedule the commercials. What is the potential benefit of pulsing the cookie ads?

Exam Question

The advertising agency hired by Mrs. Brown’s Cookie Company has developed a series of commercials about the new cookie flavors created by the company. The head of the marketing department thinks that pulsing would be the most appropriate way to schedule the commercials. What is the potential benefit of pulsing the cookie ads?

• 1.The ads would achieve maximum awareness
• 2. The costs of advertising would be low
• 3. Audience quality can be evaluated
• 4. Ads can be modified for different demographics
• 5. Ad schedules can be adapted based on sales

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