In an attempt to set the company apart from its competitors, United Parcel Service has its employees wear brown uniforms and drive brown trucks. What type of public relations tool is UPS using?

Exam Question

In an attempt to set the company apart from its competitors, United Parcel Service has its employees wear brown uniforms and drive brown trucks. What type of public relations tool is UPS using?

• 1.buzz marketing
• 2. corporate logos
• 3. corporate identity materials
• 4. product publicity
• 5. public service materials

Practice set and Exam Quiz

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