ABC Advertising Agency was recently hired to create an advertising campaign for a local water park. Since the park is only open during the spring and summer months,…plays a major role in the firm’s decision about scheduling advertisements

Exam Question

ABC Advertising Agency was recently hired to create an advertising campaign for a local water park. Since the park is only open during the spring and summer months,…plays a major role in the firm’s decision about scheduling advertisements.

• 1.media vehicles
• 2. continuity
• 3. audience quality
• 4. audience engagement
• 5. media timing

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