Exam Question
Which of the following is an example of user-generated content?
- 1.Toyota’s presence in online communities
- 2. Nike’s Nike Plus running Web site
- 3. MasterCard’s use of “Priceless” commercials shot by customers
- 4. Neiman Marcus’s InCircle Rewards program for its best customers
- 5. The Lexus Covenant aimed at creating customer delight
View Answer
Answer 3. MasterCard’s use of “Priceless” commercials shot by customers
Practice set and Exam Quiz
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