Apex detergent is relatively undifferentiated from two other detergent brands, Acme and Brighton detergents. Therefore, Apex is most likely to require which of the following?

Exam Question

Apex detergent is relatively undifferentiated from two other detergent brands, Acme and Brighton detergents. Therefore, Apex is most likely to require which of the following?

• 1. a different target market
• 2. a new package
• 3. heavy advertising to set it apart from others
• 4. a higher price
• 5. a slice-of-life style

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