When Procter and Gamble (P & G) developed the Mr. Clean Magic Eraser, the company needed to explain how the product cleans grime from walls without removing paint. What type of campaign was most likely used by P & G for the Mr. Clean Magic Eraser?

Exam Question

When Procter and Gamble (P & G) developed the Mr. Clean Magic Eraser, the company needed to explain how the product cleans grime from walls without removing paint. What type of campaign was most likely used by P & G for the Mr. Clean Magic Eraser?

• 1. informative advertising
• 1. persuasive advertising
• 2. reminder advertising
• 3. developmental advertising
• 4. comparative advertising

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