When selecting a media vehicle, the media planner looks both at the total cost of using a medium and at the

Exam Question

When selecting a media vehicle, the media planner looks both at the total cost of using a medium and at the…

• 1. cost per thousand persons reached
• 2. cost of premium offers
• 3. cost of the magazine it is using
• 4. profit margin
• 5. continuity cost

Practice set and Exam Quiz

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