Exam Question
Which of the following statements about magazines as an advertising medium is true?
- 1. Magazines have long lead times and deadlines that can reduce flexibility
- 2. Magazines have not benefited from advances in communication technologies
- 3. Magazines typically use a mass marketing strategy
- 4. Magazines provide better local coverage than newspapers do
- 5. Magazines have poor reproduction quality of images
View Answer
Answer 1. Magazines have long lead times and deadlines that can reduce flexibility
Practice set and Exam Quiz
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