Exam Question
An amateur 30-second video telling the story of online crafts marketplace Etsy.com exemplifies which growing trend in advertising?
- 1. YouTube webisodes
- 2. consumer-generated messages
- 3. crowdsourcing campaigns
- 4. consumer-driven promotions
- 5. competitive consumer messages
View Answer
Answer 2. consumer-generated messages
Practice set and Exam Quiz
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