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Exam Question

Which of the following are the three characteristics an advertising appeal should have?

  • 1. engaging, informative, and stylish
  • 2. trendy, compelling, and appealing
  • 3. meaningful, believable, and distinctive
  • 4. unique, emotional, and entertaining
  • 5. humorous, memorable, and interesting

View Answer

Answer 3. meaningful, believable, and distinctive

Practice set and Exam Quiz

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