After creating a message strategy statement, the advertiser must develop a compelling…that will bring the message strategy to life in a distinctive and memorable way

Exam Question

After creating a message strategy statement, the advertiser must develop a compelling…that will bring the message strategy to life in a distinctive and memorable way.

• 1. creative concept
• 2. customer strategy
• 3. customer benefit
• 4. execution style
• 5. media vehicle

Practice set and Exam Quiz

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