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Exam Question

The Internet, video on demand (VOD), and DVD rentals present which of the following problems for marketers?

  • 1. Consumers are watching less television
  • 2. Consumers cannot focus on specific messages due to advertising clutter
  • 3. Audiences are less interested in media consumption
  • 4. Consumers have more choices about what to watch or not watch
  • 5. Television advertising is becoming more expensive

View Answer

Answer 4. Consumers have more choices about what to watch or not watch

Practice set and Exam Quiz

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