Exam Question
The Internet, video on demand (VOD), and DVD rentals present which of the following problems for marketers?
- 1. Consumers are watching less television
- 2. Consumers cannot focus on specific messages due to advertising clutter
- 3. Audiences are less interested in media consumption
- 4. Consumers have more choices about what to watch or not watch
- 5. Television advertising is becoming more expensive
View Answer
Answer 4. Consumers have more choices about what to watch or not watch
Practice set and Exam Quiz
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