From the manufacturer’s perspective the model segment user of the brand is divided into 4 groups based on the strenght of commitment, among the following who are happy with their choice and will continue with it in the future?

Exam Question

From the manufacturer’s perspective the model segment user of the brand is divided into 4 groups based on the strenght of commitment, among the following who are happy with their choice and will continue with it in the future?

• 1) Average
• 2) Shallow
• 3) Convertible
• 4) Entrenched

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