Exam Question
Which of the following is an advantage offered by co-branding?
- 1. Manufacturers do not have to invest in creating their own brand names
- 2. Brand equity is stabilized
- 3. A company can expand its existing brand into a category it otherwise might have difficulty entering alone
- 4. Retailers have exclusive products that cannot be purchased from competitors
View Answer
Answer 3. A company can expand its existing brand into a category it otherwise might have difficulty entering alone
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