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Exam Question

Nivea, a strong European brand, has expanded its scope from a skin-cream brand to a skin-care and personal-care brand through carefully designed and implemented brand extensions. This is an example of …

  • 1) brand valuation
  • 2) brand management
  • 3) brand enhancements
  • 4) brand reinforcement

View Answer

Answer 4) brand reinforcement

Practice set and Exam Quiz

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