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Exam Question

Which is not an example of Positioning by usage occasion and time of use?

  • 1) Listerine – night time rinse
  • 2) Nescafe – Great start to the morning
  • 3) NIIT (Inspired…life begins at NIIT)
  • 4) Domino’s (When families are having fun)

View Answer

Answer 3) NIIT (Inspired…life begins at NIIT)

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