From the consumers perspective the model segment non-user of the brand is divided into 4 groups based on the openness to try, among the following who prefer other brands but have not switched yet?

Exam Question

From the consumers perspective the model segment non-user of the brand is divided into 4 groups based on the openness to try, among the following who prefer other brands but have not switched yet?

• 1) Strongly Unavailable
• 2) Weakly unavailable
• 3) Available
• 4) Ambivalent

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