From the manufacturer’s perspective the model segment user of the brand is divided into 4 groups based on the strength of commitment, among the following who is more likely to switch the brands?

Exam Question

From the manufacturer’s perspective the model segment user of the brand is divided into 4 groups based on the strength of commitment, among the following who is more likely to switch the brands?

• 1. Average
• 2. Shallow
• 3. Convertible
• 4. Entrenched

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