From the consumers perspective the model segment non-user of the brand is divided into 4 groups based on the openness to try, among the following where the people whose prefrence lies in their current brand, although not strongly?

Exam Question

From the consumers perspective the model segment non-user of the brand is divided into 4 groups based on the openness to try, among the following where the people whose prefrence lies in their current brand, although not strongly?

• 1. Strongly Unavailable
• 2. Weakly unavailable
• 3. Available
• 4. Ambivalent

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