In an international perspective, which of the following decisions are NOT covered under strategic planning of an entrepreneur?

Exam Question

In an international perspective, which of the following decisions are NOT covered under strategic planning of an entrepreneur?

• 1. What are unique characteristics of each market?
• 2. Who should be involved in marketing decisions?
• 3. What customer benefits are provided by the product?
• 4. What are the company’s major strengths and weaknesses?

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