Study Marketing Management Online MCQ Practice Set for your academic course and prepare for your exam and online assignments. You can give online FREE Quiz and test your knowledge on OMCQ portal.
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Question: “Place” in 4Ps mean same as
- A. Delivery
- B. Distribution
- C. Logistics
- D. Storage
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Question: A company is providing warehousing facility to its channel members. The company is using which of the following?
- A. Seasonal discount
- B. Trade discount
- C. Quantity discount
- D. Cash discount
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Question: A customer bought a product and has defect and post purchase service is desired by customer then___function of channel of distribution is performed
- A. Facilitating function
- B. Transactional function
- C. Logistical function
- D. all of the above
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Question: A major factor in price increases is
- A. promotional expenditures
- B. government regulations
- C. cost inflation
- D. under demand
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Question: A marketing effectiveness review is part of___control
- A. Annual Plan
- B. Profitability
- C. Proficiency
- D. Strategic
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Question: A marketing plan begins with an___
- A. executive summary
- B. set objectives and goals
- C. develop the business portfolio
- D. define the company mission
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Question: A marketing plan is composed of three basic components, namely Objectives, Policies and___
- A. Program
- B. Procedure
- C. Hints
- D. Decision
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Question: A price reduction to buyers who buy in large volumes is called a
- A. quantity discount
- B. cash discount
- C. seasonal discount
- D. trade discount
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Question: A product mix consists of various
- A. Product lines
- B. Product system
- C. Product family
- D. None of the above
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Question: A profit calculated by adding a percentage to the costs of production is called
- A. Mark-up
- B. Breakeven
- C. Margin
- D. Competitive
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Question: A profit calculated on the basis of a percentage of the selling price is called
- A. Mark-up
- B. Breakeven
- C. Margin
- D. Competitive
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Question: A quantity discount is a price reduction to buyers who purchase___
- A. large volumes
- B. inferior merchandise
- C. frequently
- D. superior merchandise
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Question: A retail store exclusively selling watches is a typical example of a___
- A. Convenience store
- B. Departmental stores
- C. Speciality store
- D. Supermarkets
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Question: A___guides businesses on how to communicate the benefits of their products to potential customers
- A. Marketing mix
- B. Marketing plan
- C. Marketing audit
- D. Marketing control
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Question: A___is one of a chain of shops that are individually owned but licensed by a larger company to sell their products (e.g. Subway or Baskin Robbins). The larger company also provides expertise
- A. Chain store
- B. Dealer
- C. franchise
- D. Distributor
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Question: A___is the part of the brand can be vocal
- A. Brand equity
- B. Service mark
- C. Trade mark
- D. Brand name
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Question: A(n)___product exceeds customer expectations
- A. Core product
- B. Basic product
- C. Expected product
- D. Augmented product
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Question: ABC Company priced the product as of Rs. 19.99 instead of Rs.20. Which of the following pricing techniques is ABC Company using?
- A. Dodging pricing
- B. Deceptive pricing
- C. Premium pricing
- D. Psychological pricing
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Question: According to many retailers, what are the three secrets to their business success?
- A. product, price and place
- B. product, product and product
- C. location, location and location
- D. service, smile and sizzle
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Question: According to marketing executives, the most mentioned short comings of marketing plan were, lack of realism, insufficient competitor’s analysis and a___focus
- A. Gathering and analysing market information
- B. Marketing Mix
- C. Marketing planning
- D. Product designing and development
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Important note for exam preparation: Must try Online MCQ Quiz Test after practice these MCQ, so you can check your knowledge and improve efficiency. You can get link from above mention for these subjects.