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Question: Dedicated fringe shoppers are___
- A. Price conscious. They make a lot of search and find the lowest price available. They take the help of the media for this purpose
- B. Active shoppers and engage in outdoor activities. They are knowledgeable and not price sensitive
- C. Experimental and keep changing stores and products. They do not go for low price and buy products that interest them most
- D. Catalogue shoppers, and have little interest in television and radio. They are not store loyal. They don’t socialize and do things by themselves
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Question: Vishal doesn’t really like Pear, but when all of his friends ordered Pear martinis, he felt that to be a part of the gang he needed to buy one for himself. Which situational influence explains Vishal’s purchase of Pear martini?
- A. Task features
- B. Its marketing mix
- C. Social features
- D. Current conditions
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Question: The basic premise of the___is that people’s possessions contribute to and reflect their identities; that is, “we are what we have”
- A. Lifestyle concept
- B. Self-concept
- C. Personality concept
- D. Cognitive concept
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Question: The processes that drive behaviour in Bandura’s model are called:
- A. reciprocal determinism
- B. principle of opposites
- C. motivational forces
- D. internal self-regulatory processes
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Question: Voicers are the type of dissatisfied consumers who are___
- A. Older, more alienated from the marketplace & have positive attitude toward complaining due to its social benefits
- B. younger, less alienated from the marketplace & have less positive attitude towards complaining due to its social benefits
- C. Older, more alienated from the marketplace & have very positive attitude toward complaining due to its social benefits
- D. Older, less alienated from the marketplace & have positive attitude toward complaining due to its social benefits
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Question: What would be the best strategy for an industrial marketer to add ‘value’ to their buyer?
- A. Understand your customers & their needs
- B. To provide the value added services to your customers
- C. To be proactive and continuously enhance your after-sales services
- D. customizing by knowing not only your own customers but also your customer’s customer
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Question: Marketers can create brand equity by___
- A. Selling them in prestigious outlets
- B. Overpricing the product
- C. Preparing comparative information about competitive brands
- D. Making the products available at all locations
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Question: What are the middle class consumers more concerned about?
- A. Schooling of their children in a prestigious school
- B. Foreign travels, sports & club memberships
- C. Fashion and buying what experts in media recommends
- D. Buying only value for money products
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Question: Individual development, current situation, marketing efforts may affect which state in the problem recognition process?
- A. Actual state
- B. Desired state
- C. Both actual & desired state
- D. None of the above
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Question: Transitional shoppers are___
- A. Catalogue shoppers, and have little interest in television and radio. They are not store loyal. They don’t socialize and do things by themselves
- B. Active shoppers and engage in outdoor activities. They are knowledgeable and not price sensitive
- C. Experimental and keep changing stores and products. They do not go for low price and buy products that interest them most
- D. Enjoy shopping, and like to find out about various products. They are knowledgeable and balance price with quality, fashion, attributes, etc
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Question: The psychological testing, performance appraisals and the assessment centers are methods used to assess
- A. development needs
- B. staffing needs
- C. tactile learning
- D. massed learning
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Question: An effective training design should be
- A. Learner-focused
- B. Trainer focused
- C. Company focused
- D. Environment focused
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Question: The career-related consequence of the delayering of organisations most likely option is:
- A. A higher proportion of job moves being demotion
- B. Promotion being a bigger step when it happens
- C. Lateral moves becoming scarcer
- D. All of the above
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Question: This model helps in determining and developing the favorable strategies, sequencing the content, and delivering media for the types of training objectives to be achieved.
- A. System model
- B. Development model
- C. Instructional system development model
- D. Transition model
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Question: Some festivals in India like Holi, Diwali, Pongal, Baisakhi etc. are celebrated across the states with varied fashions, customs, rituals and fervor. This is an example of which characteristic of culture?
- A. Cultures are similar yet different
- B. Culture is a social phenomenon
- C. Culture is gratifying & continues for a long time
- D. Culture is a learned response
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Question: Industrial buyers are greatly & majorly influenced by the level of___
- A. primary demand
- B. Secondary Demand
- C. Tertiary Demand
- D. All of the above
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Question: Which of the following factors did Baldwin and Ford (1988) not identify as
- A. Important in the transfer of learning to the workplace?
- B. Financial support (resources, funds for training)
- C. Work environment (support and opportunities to use)
- D. Trainee characteristics (ability, personality and motivation)
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Question: Even though the buying roles in the family change constantly the___has traditionally been the main purchasing agent for the family
- A. Wife
- B. Husband
- C. Teenage child
- D. Grandparent
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Question: In an economic downturn, training budgets are likely to be cut and the case for training needs to be strongly made. Recent research by Anderson (2007) has confirmed previous findings that relatively few organisations perform thorough evaluations. Why could this be?
- A. A threat of union action
- B. Training success is obvious and no detailed assessment is required
- C. Managers do not want to be associated with a training programme that could be assessed as a waste of resources
- D. None of the above
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Question: What is explicit knowledge?
- A. Involves factual knowledge about a task without having learned conditions of applicability
- B. Learners go from knowing what into knowing how and when to apply knowledge
- C. Learn skills irrespective of having knowledge or not
- D. Knowing Procedure of assigned work
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