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Retail Management Online MCQ Practice Set

Study Retail Management Online MCQ Practice Set for your academic course and prepare for your exam and online assignments. You can give online FREE Quiz and test your knowledge on OMCQ portal.

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Question: ‘Life style’, ‘Westside’ and ‘Shoppers stop’ have located their departmental shops in the areas frequently visited by upper income people is an example of.

  • A. Psycho graphic segmentation
  • B. Geo-demographic segmentation
  • C. Demographic segmentation
  • D. Geographic segmentation

View Answer

Answer B. Geo-demographic segmentation.

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Question: “Management is what a manager does” given by.

  • A. henry fayol
  • B. f.w.taylor
  • C. dinkar pagare
  • D. none of these

View Answer

Answer C. dinkar pagare.

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Question: A competitor who does not exhibit predictable reaction pattern is known as.

  • A. The laid-back competitor
  • B. The selective competitor
  • C. The tiger competitor
  • D. The stochastic competitor

View Answer

Answer A. The laid-back competitor.

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Question: A concept in retailing that helps explain the emergence of new retailers is called the___hypothesis.

  • A. retail life cycle
  • B. wheel-of-retailing
  • C. service-assortment
  • D. Product life cycle

View Answer

Answer B. wheel-of-retailing

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Question: A multi channel retailer sells merchandise___

  • A. over the telephone
  • B. through personal selling and retail store only
  • C. over the internet.
  • D. through more than one channel

View Answer

Answer D. through more than one channel.

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Question: A multi-channel retailer sells merchandize

  • A. over telephone
  • B. through retail stores
  • C. over internet
  • D. over more than one channel;

View Answer

Answer D. over more than one channel;

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Question: A positioning strategy should include the following strategies except.

  • A. Product strategy
  • B. Personnel strategy
  • C. Promotion strategy
  • D. Advertising and sales promotion strategy

View Answer

Answer B. Personnel strategy.

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Question: A private-label brand is also known as

  • A. A reseller brand
  • B. A store brand
  • C. A distributor brand
  • D. All of the above

View Answer

Answer D. All of the above

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Question: A private-label brand is developed by

  • A. Wholesalers
  • B. Retailers
  • C. Both a and b
  • D. None of the above

View Answer

Answer C. Both a and b

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Question: A proper layout of a store increases___

  • A. product
  • B. efficiency
  • C. transportation
  • D. machine

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Answer B. efficiency

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Question: A retail firm owned by its customers in which members contribute money to open their own store, vote on its policies, elect a group to manage it, and receive dividends is called a

  • A. corporate chain store
  • B. merchandising conglomerate
  • C. voluntary chain
  • D. consumer cooperative

View Answer

Answer D. consumer cooperative

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Question: A retailer select a site such as,___

  • A. he should get return on investment
  • B. run business successfully
  • C. maximum sale
  • D. all the above

View Answer

Answer D. all the above

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Question: A retailer’s commitment to a type of business and to a distinctive role in the marketplace is its:

  • A. objectives
  • B. organizational mission
  • C. retailing concept
  • D. image

View Answer

Answer B. organizational mission

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Question: A retailer’s___is the key to its ability to attract customers.

  • A. location
  • B. promotion system
  • C. pricing system
  • D. store personnel

View Answer

Answer A. location

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Question: A set of basic values, perceptions, wants and behavior learnt by a member of society from the family and other important constitution is called.

  • A. Social learning
  • B. Sub-culture
  • C. Culture
  • D. Social development

View Answer

Answer C. Culture.

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Question: A store that stocks particular type of merchandise

  • A. convenience
  • B. speciality
  • C. departmental
  • D. non store

View Answer

Answer B. speciality

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Question: A systematic procedure for analyzing the performance of a retailer is called:

  • A. control
  • B. feedback
  • C. strategic planning
  • D. retail audit

View Answer

Answer D. retail audit

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Question: A traditional format that sell 20-80 percent of groceries and other Consumable product at discounted prices

  • A. dollar store
  • B. discounted stores
  • C. chain store
  • D. off price store

View Answer

Answer A. dollar store

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Question: A transient customer is a consumer who visits a retailer.

  • A. and finds the item desired in a matter of minutes
  • B. only when his or her regular retailer is closed
  • C. that does not meet his or her customer service expectations
  • D. while on vacation

View Answer

Answer C. that does not meet his or her customer service expectations.

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Question: A___fee is the charge many supermarkets impose for accepting a new brand to cover the cost of listing and stocking it.

  • A. inventory
  • B. slotting
  • C. initiation
  • D. stocking

View Answer

Answer B. slotting

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