Advance Marketing Management

1. Q: Which one of the following best describes the present value of the stream of future Profits Expected over the customer s life time purchase?

2. Q: Marketing and selling are___

3. Q: Consider the following statements: Statement 1: Print media is the oldest and basic forms of mass communication. Statement 2: Print media can make a faster delivery than broadcast media)

4. Q: Selection of most appropriate cost-effective medium in advertisement is

5. Q: AIDA stands for Awareness,___, Desire and___

6. Q: ___is used heavily when introducing a new product category.

7. Q: Which among the following is a Pull Strategy?

8. Q: The term marketing refers to___

9. Q: Consider the following statements: Statement 1: Media planning refers to series of decision involving delivery of messages to the target audience Statement 2: The central theme of media planning is message dissemination.

10. Q: A___is a promotion strategy that calls for using the sales force and trade Promotion to move the product through channels.

11. Q: Consider the following statements: Statement 1: Post testing is an evaluation conducted to know whether a proposed ad campaign is appealing to target group Statement 2: It is also known as copy testing.

12. Q: The starting point for discussing segmentation is___

13. Q: Which of the following WOULD NOT be one of the primary advertising objectives as classified by primary purpose?

14. Q: Merchandise allowance is a___technique.

15. Q: The aggregate of all the factors which arouse the needs of customers and guide them in Final selection is called?

16. Q: Advertisement aims at___

17. Q: Independent organization of creative people for advertisement and promotional tools a recalled

18. Q: The following are all major stages of a product life cycle except___

19. Q: If a copy tells openly and directly all the features of a product or a service with the help of Suitable pictures, photos and diagrams to impress a customer, it is called?

20. Q: The plan that show time, date and frequency of an advertisement is

21. Q: The firm must consider whether investing in the segment makes sense givng the firm___and___

22. Q: A brand is a___

23. Q: Which among the following is not an essential of advertising appeal?

24. Q: The type of appeal which is related to a person"s psychological and social needs for purchasing products and services?

25. Q: Searching and identifying potential buyers for a product is___

26. Q: The additional amount of money consumers are willing to pay for a brand is known as___

27. Q: All companies strive to build___strength.

28. Q: ___is the sum total of values, assets and liabilities generated by a branded Product Over a period of time.

29. Q: Marketing utility consists of___

30. Q: ___concept holds that consumers will favour those products that are Conveniently available in adequate quantity and affordable.

31. Q: ___includes that other company s offering similar products & services to the same Customer at similar prices.

32. Q: The combination of media used for advertising in a target market is

33. Q: Avon, Amway, and Tupperware use which of the following forms of channel distribution?

34. Q: ___involves managing demand, which in turn involves managing customer relationship.

35. Q: Which concept holds that consumers will not buy enough of organizations product unless It takes large scale selling and promotion effort?

36. Q: The words used to convey the advertisement idea is___

37. Q: Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of___

38. Q: ___is a marketing channel that has no intermediary levels.

39. Q: Sales persons who want for the sales to come to them is known as

40. Q: Advertising is an important source of revenue to___