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Exam Question
“A Local radio station asks people to call in and express their reactions to some controversial issues “is an example of:
- 1. Judgment sample
- 2. Convenience sample
- 3. Quota sample
- 4. Probabilistic sample
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Practice set and Exam Quiz
Yes! You can do Online MCQ practice of Marketing Research question set and give online exam quiz test for Marketing Research, so you can check your knowledge. You can get MCQ Study and Exam link from home page.
Exam Question
The summary description of a fixed characteristic or measure of a target population is known as:
- 1. Parameter
- 2. Precision
- 3. Statistic
- 4. Quota
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Practice set and Exam Quiz
Yes! You can do Online MCQ practice of Marketing Research question set and give online exam quiz test for Marketing Research, so you can check your knowledge. You can get MCQ Study and Exam link from home page.
Exam Question
The process of correcting data to reduce them to the sample scale by subtracting the sample mean and dividing by the standard deviation
- 1. Generalization
- 2. Scale transformation
- 3. Standardization
- 4. Variable re – specification
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Practice set and Exam Quiz
Yes! You can do Online MCQ practice of Marketing Research question set and give online exam quiz test for Marketing Research, so you can check your knowledge. You can get MCQ Study and Exam link from home page.
Exam Question
Promotion of cable TV affects the health of a child 1) strongly agrees 2) agree 3) disagree 4) strongly disagree 5) undecided is an example of:
- 1. Ordinal scale
- 2. Summated scale
- 3. Nominal scale
- 4. Arbitrary scale
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Practice set and Exam Quiz
Yes! You can do Online MCQ practice of Marketing Research question set and give online exam quiz test for Marketing Research, so you can check your knowledge. You can get MCQ Study and Exam link from home page.
Exam Question
Which one of these is a Market Research Firm?
- 1. PWC
- 2. Ernst and Young
- 3. AC Nielsen
- 4. Voltas
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Practice set and Exam Quiz
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Exam Question
Technique used to motivate respondents to enlarge on, clarify or explain their answers
- 1. Interviewing
- 2. Sampling
- 3. Probing
- 4. Questioning
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Practice set and Exam Quiz
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Exam Question
Which of the following is the source of secondary data?
- 1. Mail interviews
- 2. Focus groups
- 3. Delphi technique
- 4. Sales records
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Practice set and Exam Quiz
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Exam Question
The efficiency of OTC products is checked by
- 1. Retailers only
- 2. Consumers only
- 3. Manufacturers only
- 4. Distributors only
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Exam Question
The time which a respondent takes before answering the question
- 1. Response error
- 2. Response Latency
- 3. Verbal models
- 4. Voice pitch analysis
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Practice set and Exam Quiz
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Exam Question
An extraneous variable involving changes in the measuring instrument or in the observers or scores themselves
- 1. Interactive testing effect
- 2. Instrumentation
- 3. Statistic
- 4. Sampling
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Practice set and Exam Quiz
Yes! You can do Online MCQ practice of Marketing Research question set and give online exam quiz test for Marketing Research, so you can check your knowledge. You can get MCQ Study and Exam link from home page.
Exam Question
Which of the following represents the middle value when the data is arranged in the ascending or descending order?
- 1. Mode
- 2. Median
- 3. Mean
- 4. Average
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Practice set and Exam Quiz
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Exam Question
What is the degree of freedom for F-test?
- 1. n-k-2
- 2. n
- 3. n-k
- 4. n-k-1
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Practice set and Exam Quiz
Yes! You can do Online MCQ practice of Marketing Research question set and give online exam quiz test for Marketing Research, so you can check your knowledge. You can get MCQ Study and Exam link from home page.
Exam Question
In Exploratory research design the methods are used
- 1. Expert surveys
- 2. pilot surveys
- 3. Qualitative research
- 4. all of them
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Practice set and Exam Quiz
Yes! You can do Online MCQ practice of Marketing Research question set and give online exam quiz test for Marketing Research, so you can check your knowledge. You can get MCQ Study and Exam link from home page.
Exam Question
Number of units to be included in the study is called
- 1. Sampling frame
- 2. Sampling
- 3. Sample size
- 4. Sampling unit
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Practice set and Exam Quiz
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Exam Question
Descriptive research is a type of
- 1. Exploratory Research
- 2. Attitude research
- 3. Conclusive research
- 4. Experimental research
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Practice set and Exam Quiz
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Exam Question
The research design which is used to obtain the evidence of cause and effect relationship
- 1. Exploratory research
- 2. Descriptive
- 3. Cause and effect
- 4. Cross-sectional
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Practice set and Exam Quiz
Yes! You can do Online MCQ practice of Marketing Research question set and give online exam quiz test for Marketing Research, so you can check your knowledge. You can get MCQ Study and Exam link from home page.
Exam Question
Non-metric data can be measured on
- 1. Interval
- 2. Nominal or ordinal scale
- 3. Ratio scale
- 4. None of the above
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Practice set and Exam Quiz
Yes! You can do Online MCQ practice of Marketing Research question set and give online exam quiz test for Marketing Research, so you can check your knowledge. You can get MCQ Study and Exam link from home page.
Exam Question
An extraneous variable attributable to the loss of test units while the experiment is in process
- 1. Interactive testing effect
- 2. Instrumentation
- 3. Statistic
- 4. Mortality
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Practice set and Exam Quiz
Yes! You can do Online MCQ practice of Marketing Research question set and give online exam quiz test for Marketing Research, so you can check your knowledge. You can get MCQ Study and Exam link from home page.
Exam Question
Questions to which the respondents can answer in their own words
- 1. Dichotomous questions
- 2. Unstructured questions
- 3. Structured questions
- 4. None of the above
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Practice set and Exam Quiz
Yes! You can do Online MCQ practice of Marketing Research question set and give online exam quiz test for Marketing Research, so you can check your knowledge. You can get MCQ Study and Exam link from home page.
Exam Question
A scale for measuring attitudes that consists of a single adjective in the middle of an even-numbered range of values, from -5 to +5, without a neutral point
- 1. Semantic differential scale
- 2. likert scale
- 3. Continuous rating scale
- 4. Staple scale
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Practice set and Exam Quiz
Yes! You can do Online MCQ practice of Marketing Research question set and give online exam quiz test for Marketing Research, so you can check your knowledge. You can get MCQ Study and Exam link from home page.
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