Study International Marketing Online MCQ Practice Set for your academic course and prepare for your exam and online assignments. You can give online FREE Quiz and test your knowledge on OMCQ portal.
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Question: A geocentric firm does not identify itself with a particular country.
- A. True
- B. False
- C. none
- D. all
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Question: A global market leader is an organization which-
- A. has the monopoly over several foreign markets
- B. has more than 50% global market share
- C. is ahead of the competition in terms of global innovation
- D. is recognized as being ahead of the rest in terms of market share
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Question: A product with a low-price image requires___distribution.
- A. intensive
- B. selective
- C. exclusive
- D. all of the above
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Question: A situation in which the joint moves of two firms can determine how much money each firm can make or lose can be explained using the story of:
- A. The Trojan Horse
- B. The Icarus Paradox
- C. The Prisoner’s Dilemma
- D. The Icarus Dilemma
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Question: A strong orientation to the host country is known as geocentricity.
- A. True
- B. False
- C. none
- D. all
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Question: A strong orientation toward the home country is an indication of
- A. Ethnocentricity
- B. Polycentricism
- C. Egocentricity
- D. all
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Question: A successful___is the most valuable resource a company has.
- A. Marketing Campaign
- B. CEO
- C. Product
- D. Brand
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Question: A___exists when various companies producing similar products or services work together to control their markets
- A. Inflation period
- B. Deflation period
- C. Cartel
- D. Service
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Question: A___is a tax-free enclave in which imported goods can be stored or processed. It is Also not considered part of the country as far as import and other regulations are concerned
- A. Free trade zone
- B. Port storage centre
- C. Corporate housing unit
- D. Manufacturing den
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Question: According to the international product life cycle theory, a country that developed an innovation will eventually become
- A. A net importer
- B. A net exporter
- C. An absolute exporter
- D. A relative producer
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Question: According to the view of Michael Porter, firm first develop product for domestic market and later on launch in international market. This view is consistent with which of the following factors?
- A. Factor conditions
- B. Demand conditions
- C. Related & supporting industries
- D. Firm strategy, structure and rivalry
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Question: Advertising slogans are often proved to be the most effective mean of___toone or more aspects of a product or products. Select correct option:
- A. Drawing attention
- B. Marketing communication
- C. Publicity
- D. Sales promotion
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Question: All of the following are accurate descriptions of different ways companies extend the maturity stage of the PLC, except which one?
- A. Modifying the market
- B. Modifying the product
- C. Modifying the marketing mix
- D. Pruning the product offerings
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Question: All of the following are accurate descriptions of the product life cycle concept, exceptwhich one?
- A. The PLC concept can describe a product class
- B. The PLC concept can describe a product form
- C. The PLC concept can describe a bra
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Question: All of the following are actual modes of market-entry EXCEPT:
- A. Licensing
- B. Standardization
- C. Franchising
- D. Exporting
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Question: All of the following are the logistics functions EXCEPT?
- A. Order processing
- B. Warehousing
- C. Inventory management
- D. Retailing
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Question: Almost all countries, except the United States, use this measurement system.
- A. British
- B. imperial
- C. metric
- D. English
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Question: An ‘industry recipe’ can be defined as:
- A. An accepted pattern of operating and competing
- B. A tactic for anticipating a competitor’s next move
- C. The hidden competences that are difficult to imitate
- D. A strategic group
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Question: An agent located near production sources who is hired by a client to buy new products there is known as a(n)
- A. Buying agent
- B. Resident buyer
- C. EMC
- D. Drop shipper
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Question: An analysis of the external environment enables a firm to identify
- A. Strengths and opportunities
- B. Strengths and weaknesses
- C. Weaknesses and threats
- D. Opportunities and threats
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