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Customer Relationship Management online MCQ with answer practice set

Study Customer Relationship Management online MCQ with answer practice set for your academic course and prepare for your exam and online assignments. You can give online FREE Quiz and test your knowledge on OMCQ portal.

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After Practice of MCQ, you can give Online Quiz Test of Customer Relationship Management Multiple Choice Question Practice Exam Online Set on #OMCQ Website and check your knowledge about your study.

Exam Question

Good services mean offering customers…

  • 1. Offering service to customers as per their profile
  • 2. Offering service equal to the price of goods/service
  • 3. Offering service more than what is expected
  • 4. Offering the product with best features and forget after that

View Answer

Answer 2. Offering service equal to the price of goods/service

Practice set and Exam Quiz

Yes! You can do Online MCQ practice of Customer Relationship Management question set and give online exam quiz test for Customer Relationship Management, so you can check your knowledge. You can get MCQ Study and Exam link from home page.

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Exam Question

…are the most profitable customers in the customer pyramid.

  • 1. Lead segment
  • 2. platinum segment
  • 3. Iron segment
  • 4. Gold segment

View Answer

Answer 2. platinum segment

Practice set and Exam Quiz

Yes! You can do Online MCQ practice of Customer Relationship Management question set and give online exam quiz test for Customer Relationship Management, so you can check your knowledge. You can get MCQ Study and Exam link from home page.

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Exam Question

Retailers know that a relatively small number of customers account for the majority of their profits. This realization is often called the…80% of the sales or profits come from 20 percent of the customers.

  • 1. 20-80 rule
  • 2. 80-20 rule
  • 3. 40-60 rule
  • 4. 60-40 rule

View Answer

Answer 2. 80-20 rule

Practice set and Exam Quiz

Yes! You can do Online MCQ practice of Customer Relationship Management question set and give online exam quiz test for Customer Relationship Management, so you can check your knowledge. You can get MCQ Study and Exam link from home page.

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Exam Question

Courtesy (referring to the customer by name and saying thank you) and suggestion selling is termed as…in the classification of customer services. They are the low cost services and value high for the shopper.

  • 1. Patronage builders
  • 2. Patronage solidifiers
  • 3. Disappointers
  • 4. Basics

View Answer

Answer 2. Patronage solidifiers

Practice set and Exam Quiz

Yes! You can do Online MCQ practice of Customer Relationship Management question set and give online exam quiz test for Customer Relationship Management, so you can check your knowledge. You can get MCQ Study and Exam link from home page.

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Exam Question

…is a specific type of data analysis that focuses on the composition of the bundle of products purchased by a household during a single shopping occasion.

  • 1. RFM Analysis
  • 2. LTV scores
  • 3. Market basket analysis
  • 4. customer pyramid

View Answer

Answer 3. Market basket analysis

Practice set and Exam Quiz

Yes! You can do Online MCQ practice of Customer Relationship Management question set and give online exam quiz test for Customer Relationship Management, so you can check your knowledge. You can get MCQ Study and Exam link from home page.

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Exam Question

Researches have proven this fact that it costs 3 to 6 times more to sell product and services to…than to…

  • 1. new customers, existing customers
  • 2. existing customers, new customers
  • 3. loyal customers, new customers
  • 4. new customers, loyal customers

View Answer

Answer 1. new customers, existing customers

Practice set and Exam Quiz

Yes! You can do Online MCQ practice of Customer Relationship Management question set and give online exam quiz test for Customer Relationship Management, so you can check your knowledge. You can get MCQ Study and Exam link from home page.

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Exam Question

Some retailers use…to evaluate the service quality performance

  • 1. Sales persons
  • 2. Mystery shoppers
  • 3. Financial institutions
  • 4. Govt. support

View Answer

Answer 2. Mystery shoppers

Practice set and Exam Quiz

Yes! You can do Online MCQ practice of Customer Relationship Management question set and give online exam quiz test for Customer Relationship Management, so you can check your knowledge. You can get MCQ Study and Exam link from home page.

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Exam Question

Customer service in retailing focuses on…

  • 1. Customer paying capacity
  • 2. Customer expectations
  • 3. Customer profile
  • 4. Customer desire

View Answer

Answer 2. Customer expectations

Practice set and Exam Quiz

Yes! You can do Online MCQ practice of Customer Relationship Management question set and give online exam quiz test for Customer Relationship Management, so you can check your knowledge. You can get MCQ Study and Exam link from home page.

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Exam Question

It is more worth nurturing relationships with some shoppers than with others; they are termed as…and they should be singled out.

  • 1. Consumer cooperatives
  • 2. Consumerism
  • 3. Core customers
  • 4. Buyer

View Answer

Answer 4. Buyer

Practice set and Exam Quiz

Yes! You can do Online MCQ practice of Customer Relationship Management question set and give online exam quiz test for Customer Relationship Management, so you can check your knowledge. You can get MCQ Study and Exam link from home page.

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Exam Question

Customer expectations keep…It’s the retail organisation’s responsibility to achieve higher levels of customer satisfaction.

  • 1. Lowering
  • 2. Rising
  • 3. Balancing
  • 4. None of these

View Answer

Answer 2. Rising

Practice set and Exam Quiz

Yes! You can do Online MCQ practice of Customer Relationship Management question set and give online exam quiz test for Customer Relationship Management, so you can check your knowledge. You can get MCQ Study and Exam link from home page.

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Exam Question

Communicating the organization’s…to the employees work wonders.

  • 1. Vision, values, plans and strategies
  • 2. Financial condition and product portfolio
  • 3. Internal secrets and competitors profile
  • 4. Resource constraints and competitors profile

View Answer

Answer 1. Vision, values, plans and strategies

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Yes! You can do Online MCQ practice of Customer Relationship Management question set and give online exam quiz test for Customer Relationship Management, so you can check your knowledge. You can get MCQ Study and Exam link from home page.

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Exam Question

From the customer’s perspective…is the perception of the shopper to draw benefits from a purchase (formed by the total retail experience).

  • 1. Value
  • 2. CRM
  • 3. Brand loyalty
  • 4. Delight stage

View Answer

Answer 1. Value

Practice set and Exam Quiz

Yes! You can do Online MCQ practice of Customer Relationship Management question set and give online exam quiz test for Customer Relationship Management, so you can check your knowledge. You can get MCQ Study and Exam link from home page.

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Exam Question

An upscale retailer would offer…customer services than a discount store

  • 1. Less
  • 2. More
  • 3. Average
  • 4. Equal

View Answer

Answer 2. More

Practice set and Exam Quiz

Yes! You can do Online MCQ practice of Customer Relationship Management question set and give online exam quiz test for Customer Relationship Management, so you can check your knowledge. You can get MCQ Study and Exam link from home page.

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Exam Question

…are the associated attributes of the experience that the customer takes for granted.

  • 1. Basic customer expectations
  • 2. Expected customer expectations
  • 3. Desired customer expectations
  • 4. Unanticipated customer expectations

View Answer

Answer 4. Unanticipated customer expectations

Practice set and Exam Quiz

Yes! You can do Online MCQ practice of Customer Relationship Management question set and give online exam quiz test for Customer Relationship Management, so you can check your knowledge. You can get MCQ Study and Exam link from home page.

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Exam Question

When customer service is less than the expectations, the service rendered by the retail firm is…

  • 1. Poor
  • 2. Good
  • 3. Fair
  • 4. Neither good nor poor

View Answer

Answer 3. Fair

Practice set and Exam Quiz

Yes! You can do Online MCQ practice of Customer Relationship Management question set and give online exam quiz test for Customer Relationship Management, so you can check your knowledge. You can get MCQ Study and Exam link from home page.

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Exam Question

This is not one of the four factors to be kept in mind in relationship retailing

  • 1. Customer base
  • 2. Customer service
  • 3. Customer satisfaction and loyalty programs
  • 4. Employee empowerment

View Answer

Answer 4. Employee empowerment

Practice set and Exam Quiz

Yes! You can do Online MCQ practice of Customer Relationship Management question set and give online exam quiz test for Customer Relationship Management, so you can check your knowledge. You can get MCQ Study and Exam link from home page.

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Exam Question

One of the following sentences on customer loyalty to a retailer is not true:

  • 1. Customers are committed to purchase merchandise/ services
  • 2. Resist the activities of competitors attempting to attract the customers
  • 3. Customers have a bond with the retailer
  • 4. Customer provide secret information of friends and relatives

View Answer

Answer 4. Customer provide secret information of friends and relatives

Practice set and Exam Quiz

Yes! You can do Online MCQ practice of Customer Relationship Management question set and give online exam quiz test for Customer Relationship Management, so you can check your knowledge. You can get MCQ Study and Exam link from home page.

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Exam Question

This is not one of the 4 activities of the CRM PROCESS CYCLE:

  • 1. Analyzing customer data and identifying target customers
  • 2. Developing CRM programs
  • 3. Collecting customer data
  • 4. Arranging frequent customer get-togethers

View Answer

Answer 4. Arranging frequent customer get-togethers

Practice set and Exam Quiz

Yes! You can do Online MCQ practice of Customer Relationship Management question set and give online exam quiz test for Customer Relationship Management, so you can check your knowledge. You can get MCQ Study and Exam link from home page.

Discuss if any doubt

Exam Question

High cost of offering the customer service and high value of the customer service to the shopper, for e.g.: transaction speed, credit, gift registry etc. is being termed as…

  • 1. Patronage builders
  • 2. Patronage solidifiers
  • 3. Disappointers
  • 4. Basics

View Answer

Answer 1. Patronage builders

Practice set and Exam Quiz

Yes! You can do Online MCQ practice of Customer Relationship Management question set and give online exam quiz test for Customer Relationship Management, so you can check your knowledge. You can get MCQ Study and Exam link from home page.

Discuss if any doubt

Exam Question

The retailer needs to monitor and measure service quality of:

  • 1. Only the frontline sales person within the store`
  • 2. All departments/ functions, both at the front and back ends
  • 3. The HR and sales deptt
  • 4. The sales deptt. only

View Answer

Answer 2. All departments/ functions, both at the front and back ends

Practice set and Exam Quiz

Yes! You can do Online MCQ practice of Customer Relationship Management question set and give online exam quiz test for Customer Relationship Management, so you can check your knowledge. You can get MCQ Study and Exam link from home page.

Discuss if any doubt
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Important note for exam preparation: Must try Online MCQ Quiz Test after practice these Customer Relationship Management MCQ, so you can check your knowledge and improve efficiency. You can get link from above mention for these subjects.