Advance Marketing Management Online MCQ Practice Set

Question: ___ and ___ are the major factors influencing the selection of suppliers.

Question: ___ are the basic human requirements

Question: ___ are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level

Question: ___ are wants for specific products that are backed up an ability and willingness to buy them.

Question: ___ concept holds consumers will favour those products that offer the most quality orperformance.

Question: ___ concept holds that consumers will favour those products that are conveniently available in adequate quantity and affordable.

Question: ___ concepts holds that consumers if left alone will ordinarily not buy enough of the Organization s products.

Question: ___ consists of a group of customers who share a similar set of wants

Question: ___ emerges when people decide to satisfy and want through exchange.

Question: ___ includes that other company s offering similar products & services to the samecustomer at similar prices.

Question: ___ includes the configuration of benefits, value, cost and satisfaction

Question: ___ involves managing demand, which in turn involves managing customer relationship.

Question: ___ is a marketing channel that has no intermediary levels.

Question: ___ is a measure of attachment that a consumer has to a brand.

Question: ___ is a non-paid form of promotion

Question: ___ is a plan of presenting the message in a more specific and compact form within the advertising space available to the target consumers

Question: ___ is a self-regulatory voluntary organization of the advertising industry

Question: ___ is direct communications with carefully targeted individual consumers to obtain animmediate response.

Question: ___ is directed towards consumers and traders with the intention to Increase immediate or short term sales.

Question: ___ is not a part of the external marketing environment.